What Types of Digital Marketing Services Matter for Small Businesses?

It’s hard to argue against how impactful digital marketing is today. People everywhere are moving to the internet to find entertainment and buy products. Because of that, 75% of consumers took part in new online activities during the past year.

The question is, what ways are there to reach out to potential customers online?

There are many digital marketing services available for companies that want to start advertising online. Keep reading to learn the common services you’ll find for marketing on the internet.

Search Engine Optimization (SEO)

Search engine optimization is one of the most common types of digital marketing out there. It’s popular because it doesn’t cost a fortune to start up. You create a website on cheap hosting, write content targeting keywords, and optimize for SEO to rank on Google.

Of course, being simple doesn’t mean it isn’t challenging to rank on the front page. You need to target low-competition keywords initially. If you want to rank for more challenging keywords, you’ll need to build your site’s authority.

That’s why content marketing for small businesses is a long-term play. While it does take a while to see results, you can expect to receive a lot of free search engine traffic if you do SEO right.

Pay-Per-Click Marketing (PPC)

PPC marketing is great for businesses with a marketing budget and who want to see results straight away. Instead of playing the long game with SEO, you pay someone’s attention with PPC.

With PPC marketing, you’ll create marketing campaigns that try to convince someone to visit your landing page. You create ad headlines, descriptions, and landing pages.

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While the upside to PPC marketing is significant if you do it right, the chances are good that you won’t make a profit straight away. You’ll need to invest in losing campaigns initially and collect enough data to optimize your results. However, you can keep putting money into PPC once you have a winning campaign to continue buying traffic for as long as people are receptive to your ads.

Of course, it makes sense to work with an expert to ensure you lose as little money as possible. Companies like have PPC experts available to help you get your ad campaigns off the ground the right way.

Social Media Marketing

Social media marketing has taken off over the past several years. People everywhere now spend much of their time online on social media sites instead of browsing random websites. Because of that, businesses are creating accounts on these websites and generating followers for their business.

You can use social media accounts to post content, communicate with customers, and push people to your website. The great thing about it is that it’s free to start social media accounts.

Of course, you also have paid social media advertising on these platforms. You can boost posts on your account to generate likes or drive people directly to your website. If you’re lucky, something you post will go viral and generate more traffic than you could on your own.

Email Marketing

Even though there are plenty of platforms that let you reach out to customers, you shouldn’t rely only on those platforms. Social media websites don’t always allow you to reach all your customers at once, and PPC marketing will always cost money. You need a way to directly contact people who already enjoy your products.

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Email marketing is what lets you do that. You collect email addresses from your customers and people interested in buying on an opt-in form on your website. When someone gives you their email, you add it to your email list.

Once you have a list of emails, you can directly reach out to people. Since email is an easier way to reach people, you can get more engagement than other marketing platforms.

You can use this reach to post informative content to build your brand authority. Additionally, you can promote deals that make it appealing for people to return to your online store and buy more.

Video Marketing

Video markets up a large part of internet usage today. Now that more of the world has high-speed internet connections, they’re starting to use the internet to watch a video instead of watching cable like usual.

Because of that, many companies are now turning to online video marketing to advertise their products. There are currently two main ways to accomplish this.

The first is to start a video channel for your company. You can post informative content that showcases your products and services. On top of that, you can cover other topics in your industry to prove your brand’s authority.

You can also create short video ads to display on other videos. Video targeting has gotten good over the years, which means you can create highly-targeted ads that convert well.

Affiliate Marketing

Affiliate marketing is a great choice if you want to get new customers fast and don’t have the budget for PPC ads. Instead of paying upfront for advertising, you rely on affiliates to send your company sales. If someone sends you a customer, you pay a commission based on a percentage of the sales price.

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This marketing method is excellent if you have a good profit margin. You can create a large sales force without paying a salary and continue to get sales. The people working on advertising will end up making good money too.

You can use this method to bootstrap your advertising and generate income. From there, you have money to put towards other marketing methods.

Find the Right Digital Marketing Services for Your Company

There are many digital marketing services out there, and not all of them will be the right choice for your business. You need to know about the pros and cons of each service and how much many customers you can reach with each one. Continue researching each option and choose a digital marketing agency that can meet your needs.

Do you want to learn more about making the most of digital marketing? Check out the blog for more posts covering how to succeed online.


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