Appcues touts itself as a “platform for product-led growth.” It assists businesses in onboarding new users and increasing acceptance of new features. Through polls, announcements, and assistance, the platform’s primary features help them in engaging consumers and new users. Additionally, simple statistics provide information into the efficacy of their onboarding process.
The features of Appcues are centred on the notion that their product should simplify sales, support, and marketing operations. In addition, the platform claims to enhance the customer experience and empower their product to scale.
Appcues has four primary features:
Flows of Onboarding:
Create product tours that engage new users by using pre-defined content patterns. Segmentation and branching logic enhance the personalization of onboarding experiences and enable self-guided learning.
Surveys of Within-the-Product:
One may ascertain how people feel about their product by distributing in-app surveys. These surveys may be used to collect qualitative input that will assist them in developing the product plan. Additionally, they may track Net Promoter Scores (NPS) to provide a complete picture of consumer sentiment over time.
Walkthroughs of Specific Features:
Contextualize and pro-actively support certain features. This might be as simple as a pop-up alert highlighting lesser-known capabilities that may provide value to a user. Alternatively, it might be a more comprehensive overview of new features to increase adoption.
Announcements Regarding New Products:
Engage current consumers in their product’s marketing initiatives. These announcements may include informational material or information about planned feature releases. Additionally, they may customize statements depending on user behaviour to maximize upsell chances.
Appcues is a web application framework that does not perform well on desktop products. Appcues, on the other hand, does support mobile applications.
The appcues alternatives and competitors:
We whittled down the vast number of Appcues rivals to five. The comparison chart below enables them to quickly choose which choice best fits their business.
Whatfix vs. Appcues:
Appcues offers a small number of designs for creating product tours.
Why Would They Choose Whatfix Over Appcues?
Appcues cannot compete with Whatfix’s adaptability in enabling staff training for internal apps. However, there are a few noteworthy distinctions particular to user onboarding, including the following:
- Intelligent Segmentation: Contextualize product recommendations automatically depending on location without requiring any rules or branching logic to be configured.
- Integrate existing knowledge assets into an application and automatically produce material in a number of forms, such as video, PDFs, and slideshows. Conformance with SCORM and xAPI standards guarantees that walkthroughs are visible in their knowledge bases and learning management systems.
An ecosystem that is not closed:
Integrate Whatfix with their current tools using one of the 50+ available APIs. By merging product use data with Whatfix analytics, they may condense reporting in their analytics platform.
Increase ROI by outsourcing user onboarding and staff training material creation and administration.
WalkMe vs. Appcues:
In comparison to Appcues, WalkMe is a complete DAP. It facilitates both internal tool training and user onboarding for their products. Appcues are more affordable and straightforward to use, making it a more popular choice for smaller enterprises. However, WalkMe’s rich content writing components make it a better fit for enterprises with more significant development resources than other Walkme competitors.
Pendo vs. Appcues:
Appcues and Pendo are similar in that both companies are focused on increasing client acceptance of their products. They provide many of the same features, like in-app surveys and feature walkthroughs that integrate seamlessly into the design of their product. However, Pendo distinguishes itself with its analytics concentration. With more extensive data analytic capabilities, Pendo positions itself better for the corporate market than its rivals. G2 reviews, on the other hand, praise Appcues for being simpler to use and providing superior assistance, making it more suitable to smaller enterprises.
Appcues vs. UserPilot: Which Is Better?
Userpilot is another DAP that is entirely dedicated to customer onboarding, making it a more direct rival to Appcues than more adaptable solutions that also function for internal apps. Appcues enables more precise user segmentation and in-app targeting. Userpilot’s a cheaper price point and customizability, on the other hand, make the product a more compelling option for SMBs.
Simply from the aspect of user onboarding, Whatfix’s superior technologies and integrations make it the more enticing solution. Additionally, when they consider its applicability as a DAP for expediting staff training, they get an additional layer of value in comparison to a product like Appcues.
Whatfix has assisted firms in the SMB, mid-market, and corporate sectors in reducing support tickets by 45 percent, training expenditures by 35 percent, and employee knowledge discovery time by 25%.