When people are searching for a law firm, the first place they will look to find one is on google.com. Whether it be through a laptop, tablet, or mobile phone, by typing in ‘best local lawyers’ or any of the other 20 million possible variations of this phrase, they will then decide which of five or six results on page one of that search they are going to click.
It’s becoming increasingly likely that whichever firm appears at the top of these results – whether it be on page one, two, or three – will get vast amounts of traffic from this single source. Therefore, ensuring your business is list and properly optimise with Google My Business (GMB) has never been more important if you want to capitalize on new leads.
When you are deciding whether to list your business on GMB, the first question most people ask is ‘do I really need it?’ My answer to this would be yes. Even if you don’t use the account yourself every day, there is no reason not to have one set up with all of your company information presented across all platforms available. If nothing else, it will help protect your brand name against cloning by other unscrupulous law firms!
There is really an abundance of benefits of having a gmb for law firms page set up and optimised. Here are some of the main ones that attract consumers when searching for a service online :
On the other side of the coin, there are many cons regarding having no Google My Business page present for your law business too:-
As you can see, there are strong reasons for setting up a Google My Business page if your law firm has not done so already. You should also bear in mind that this is just the tip of the iceberg when it comes to Google My Business, but hopefully, this article helped to explain some of the benefits and looked at why it might be worthwhile for your law firm. If in doubt, do not hesitate to contact an agency like Solicitors Marketing which can provide more clarity on how GMB can help your law firm.
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