For a dentist, marketing might not seem like a priority. While it’s true that dental care is an essential service, that doesn’t mean that patients are going to seek your practice out specifically, especially if there are plenty of other reliable dentists in your area.
You need to up your dental marketing game if you want to stay competitive and continue bringing in new patients.
But how are you supposed to market your dental practice? Read on to learn all about developing a dental marketing strategy.
- Establish Your Brand
Many dentists don’t think that branding is important in the healthcare industry, but this isn’t true. Your brand makes you recognizable.
So how do you create an effective brand?
Your brand should embody your vision for your dental practice. You want to create a brand voice that’s both authoritative and kind. You need to come off as knowledgeable and trustworthy.
It’s a good idea to work with a designer to create an effective brand logo. It doesn’t have to be anything complex. You’ll use it on all of your promotional materials.
- Get on Social Media
Yes, even as a dentist, you’re going to need to use your social media accounts for marketing purposes. Your potential patients are on social media, so you need to be there too.
Your professional account can include things like staff profiles, information about promotions, and more. It’s also a great place for Q&As and patient testimonials.
We recommend using Instagram as it’s one of the more popular social media networks at the moment, but Facebook is also an effective platform.
- Revamp Your Website
A good social media account is going to help, but you also need to make sure that your website is working for you instead of against you.
Make sure that your website is user-friendly. It should be easy for patients to find things like a patient portal, contact information, and appointment information.
You can also set up a team page. This is going to be good for SEO (search engine optimization) and it will attract both new patients and potential new staff members. Read this blog for more information.
Search engine optimization is what moves your website up the ranks of Google (or your search engine of choice). If your website isn’t functional and aesthetically pleasing, it won’t be a good marketing tool.
- Invest in Content Marketing
Content marketing is another great way to boost SEO. Your website needs a blog.
Your blog is going to be full of helpful information for your future and current patients. You can include posts about specific dental procedures, overall dental hygiene, and more. As long as it’s informative and well-written, it will be effective.
You can link your content from your social media channels and email newsletters to further improve your marketing efforts. This is a great way to improve your SEO and educate your patients.
Is Your Dental Marketing Strategy Up to Par?
If you aren’t already working on dental marketing, you’re falling behind your competitors! Your dental marketing strategy needs to be on point if you want to continue bringing in new patients.
Try these tips and see a difference in a matter of weeks.
For more helpful articles about dental marketing and management (and more), visit the rest of our site.