Whether you’ve been running an online store for years or you’re just setting one up, you’ll know that marketing will be key to your long-term success. Smart marketing campaigns can help you grow your audience, expand your reach, sell more products and grab more market share. Poor marketing campaigns waste money, of course, while no marketing campaigns at all will simply see you lose out to your competitors and rivals. So marketing skills are a must for online stores, and this guide will offer three tips for smart marketing in the modern digital world.
Market on Amazon
Some stores resolutely decide not to share their product listings on Amazon. Most choose to engage with the platform, though – with some even choosing not to run their own online store and to instead build their store on Amazon’s platform itself. If you’re selling products on Amazon, one of the best ways that you can market is via Amazon’s own marketing services. They’re responsive, smart, and make a lot of sense for such businesses.
If you’re looking to learn more about an Amazon marketing service, it’s worth reading an online guide to see how it’s best utilized to boost the visibility of your brand and to expose more consumers to your products. Make sure you know what you’re doing before you pay for an advert or a promoted product, as poorly planned campaigns can simply waste your marketing spending.
Use Social Media
The rise of the Instagram influencer has shown global businesses, as well as smaller online brands, that social media is a seriously powerful driver of sales and visibility. Partner with the right influencer, and you could see your products being seen by hundreds of thousands of people, many of whom may well purchase your products.
Meanwhile, away from Instagram, there are opportunities on Twitter and Facebook, as well as YouTube and TikTok. All of these platforms work slightly differently, with different demographics regularly using them. So it’s worth researching which option might be cheapest for you and base your social media marketing decision on the outcome of your research.
Finally, email marketing is something that you should be implementing all of the time. You can send simple automated emails which include limited-time offers or discounts for your loyal customers. You can also share new product lines and notifications that you think might interest your clients. Moreover, you can also use ClickSend’s email-to-SMS service to turn any email into a text message. Given the fact that texts have unmatched open rates of 98%, you can rest assured that your message will be read.
To make email marketing powerful, you’ll need to collect as many email addresses as possible from your customers. Try to incentivize them to share their email addresses at every stage of their purchasing journey. Connect them to the platforms that can help you automate emails, and you’ll quickly find that you’re adding plenty more sales to your monthly ledger, mostly from repeat customers who love what your brand has to offer.
These three tips are important for any online store – it’s how you’ll build your marketing output successfully, ensuring you’re growing each and every month.