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How to Use The IKEA Effect to Sell More Products

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IKEA Effect is a cognitive bias in which we overvalue products that we’ve built or created than the pre-assembled items. The study was...

Mighty Singapore, MeitY India: Contrasting approaches to managing the Twitter fiasco

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The gold-standard set by Singapore’s handling of falsehoods & fake news on social media, could inform India’s evolving approach to managing this scourge.By...

Samsung projects quarterly profit to hit three-year high on chip rush

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Samsung Electronics estimated that its second-quarter operating profit jumped 53 per cent to its highest level in three years on surging chip prices,...