Facebook will soon lose specific targeted ad capabilities. According to a blog post by Graham Mudd, Facebook’s vice president of product marketing and ads, it will remove the ability for advertising to take aim at “sensitive” topics. These include political causes and affiliations, public figures that “relate to health,” along with race or ethnicity, religion or sexual orientation.
Meta says these changes go into effect on Jan. 19, 2022. Concern from some of its advertising partners is one of the reasons Meta gives as the motivation for the change. A Meta spokesperson told CNET that other than the exact terms and topics Mudd identified, “thousands” of other similar targeted tags will be removed. They also confirmed these changes will be global in nature across the entire Facebook platform and not just limited to the US.