Kevin Bacon in Super Bowl commercial for Budweiser playing on six degrees of separation theory


Kevin Bacon in Super Bowl commercial for Budweiser playing on longtime six degrees of separation theory linked with actor

Kevin Bacon is involved with Budweiser for a Super Bowl ad playing on the longtime six degrees of separation theory he’s linked with.

The veteran actor, 64, narrates a regional commercial that the beer company released Tuesday, which showcases each bottle in a six pack being distributed amongst different groups of people.

The Footloose actor in 1994 was the center of a popular and enduring game devised by three students at Albright College, in which people had to link other entertainers to Bacon via six or less costars

The latest: Kevin Bacon, 64, is involved with Budweiser for a Super Bowl ad playing on the longtime six degrees of separation theory he's linked with. He was pictured in December of 2022 in NYC

The latest: Kevin Bacon, 64, is involved with Budweiser for a Super Bowl ad playing on the longtime six degrees of separation theory he’s linked with. He was pictured in December of 2022 in NYC

Speaking to People, Bacon said he didn’t initially put together the connection when he signed on to do the spot.

‘It wasn’t until I actually saw the spot that I said to myself, “Oh, that’s right. A six-pack is six degrees of connection,”‘ he said. ‘I didn’t even think to myself, “Oh, of course, they’re coming to me.” I just thought they wanted me because of my voice.’

The Philadelphia native said of the six degrees theory: ‘I’ve always felt that the actual idea, which, by the way, existed many years before I was attached to it … is a beautiful concept. If you take me out of the game, we are all connected.’ 

The promotional clip features a six-pack of Budweiser bottled beers being casually distributed between people who are working, at a party, playing basketball and making music.

The promotional clip features a six-pack of Budweiser bottled beers being casually distributed between people who are working, at a party and making music

The promotional clip features a six-pack of Budweiser bottled beers being casually distributed between people who are working, at a party and making music 

A pair of food truck workers are among those in the network of people to grab a bottle of beer

A pair of food truck workers are among those in the network of people to grab a bottle of beer

Bacon ends the commercial declaring 'This Bud's for you,' a motto the company says its looking to revive to the public with the ad on the large stage

Bacon ends the commercial declaring ‘This Bud’s for you,’ a motto the company says its looking to revive to the public with the ad on the large stage 

‘Everybody who’s in this ad are real people who have had their own personal struggles to overcome,’ said Bacon, who ends the commercial declaring ‘This Bud’s for you,’ a motto the company says its looking to revive to the public with the ad on the large stage.

Bacon said he appreciates the clear message sent in the spot: ‘I think it’s very clever to take that idea of a six-pack of Budweiser and use that six degrees concept.

‘I’m sure there’s Super Bowl ads where you go, “Yeah, but what were they trying [to sell]?” I don’t think this is one of them.’

A group of people playing basketball are among the recipients of a beer in the ad

A group of people playing basketball are among the recipients of a beer in the ad 

Bacon said he appreciates the clear message sent in the spot: 'I think it's very clever to take that idea of a six-pack of Budweiser and use that six degrees concept'

Bacon said he appreciates the clear message sent in the spot: ‘I think it’s very clever to take that idea of a six-pack of Budweiser and use that six degrees concept’

Bacon told the outlet that the six degrees of separation is a recurring theme through life, giving an example of two strangers speaking at a bar at the airport.

‘If they strike up a conversation, they’re going to try to find connections,’ Bacon said. ‘They’re going to try to say, “Oh, where are you from? Oh, yeah. My cousin has a friend who’s from Des Moines.” That’s what we do. It is something that we are hungry for.’

The spot will air in certain markets for Super Bowl LVII, which will be held at State Farm Stadium in Glendale, Arizona on February 12, pitting the Kansas City Chiefs against the Philadelphia Eagles.

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