Hyper-casual games are currently the most popular games, but they are not entirely new; rather, they are a resurgence of arcade games from the 1970s and 1980s. It is, however, the first time they have topped the gaming charts since the App Store opened a decade ago. The majority of revenue is generated from advertisements, although in-app transactions are expected to grow in importance in 2019.

Let’s find out what makes hyper-casual games so appealing.

Hyper-casual games have a minimal interface, and players can play them by tapping or swiping their phone’s screen. There will be no multiple controls or dealing with complex factors. Furthermore, game mechanics are so basic that players don’t even need to read a lengthy set of instructions to get started. Hyper casual games are equally good for both developers and game players. Let’s discuss for game players first.




Most hyper casual games have brief game sessions, ranging from 30 seconds to two minutes. Short game sessions are one of the main reasons why gamers are enticed to play ultra-casual games even if they only have five minutes to spend. These games are not only playable right away, but also infinitely replayable. 


Gamers do neither find hyper casual games to be so simple that they become bored after 20-30 plays, nor are they so challenging that they become frustrated and leave the room. Yes, the difficulty level increases as you progress, but you quickly learn the skills.
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Hyper casual games are a much easier alternative for any developer wanting to make their first game due to their simplicity. Small teams may produce a significant number of prototypes every month, allowing them to test mechanics and aesthetics early in the development process to see how players react.

This subgenre emphasises simplicity, with manufacturing cycles as short as a few days. Instead of investing years into a large project with little possibility of success, hyper casual games allow developers to quickly test and analyse a game’s commercial potential early on.


The degree of involvement in hyper casual games is very high. It’s impossible to discuss super casual games without bringing up their addictive potential. Short, uncomplicated game loops inspire people to play over and over again. This is one of the reasons why players keep coming back to this genre.


Anyone can enjoy hyper casual games; its simplicity makes them a universally enjoyable experience. They’re mass-market games that appeal to a broad range of people. As a result, the target demographic for this type of game could be quite varied. These games may appeal to seniors as much as they do to teens.


Hyper casual games are distinct not only in terms of mechanics, but also in terms of monetization. In-app advertisements are the primary source of revenue for these games. In particular, using a combination of rewarded video, playable, and interstitial advertising. This won’t bring in a lot of money per user, but the game’s overall scope will compensate. Hyper casual game creators want to reach out to as many people as possible, engage them for a brief period of time, and then bombard them with advertisements.

This is fantastic, but you must exercise extreme caution when it comes to the number of advertisements you display. Excessive advertising caused over a third of super casual gamers to abandon a game.


One of the most promising game genres is hyper casual gaming. Now you can get the best games on iphone as well. They have the highest retention rates and reach the most number of people, all while being quick and cheap to produce. Because of their simple interface and modest size, they are suitable for a wide range of demographics.

While success in the hyper casual category may appear to be uncomplicated, there are a lot of other factors to consider. Even though a hyper casual game may appear to be simple, growing competition and new and incoming publishers demand that you stand out in order to flourish.

Hyper casual games will grow with the support of a good marketing funnel. These games are easy to create and play, yet they have the potential to generate millions of dollars in revenue.


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