It’s not always simple to figure out which firm is best for you. The information below will help you get started in your quest for the SEO agency that will boost you to the top of the search engines.
Request SEO case studies and client examples
Inquire about examples of websites that they have optimized and the keyword rankings that they have assisted these websites in achieving. Ideally, you’re searching for instances that are current and demonstrating positive growth right now, not a year ago; nevertheless, many organizations may be unable to supply you with data to date due to customer confidentiality.
However, bear in mind that the older the case study data that an SEO organization offers you, the less useful it may be as a sign that the company is up to date on current SEO trends.
Request that the case studies offered be for locations with comparable major strategic goals to yours. While examples from the same company field as you might be useful, they aren’t as vital as sites with the same sort of target conversion as you.
If you are an e-commerce firm with the ultimate objective of online sales, the case studies you get should be for e-commerce companies, ideally with a product catalog comparable to yours.
Request examples of comparable lead-generating sites if your site does not sell directly but instead creates inbound leads for you.
To discover more about e-commerce-specific search engine optimization services, see our e-commerce SEO guide or read about our e-commerce SEO services.
When looking at outcomes, keep in mind that “results” may take numerous forms; therefore, it’s critical to pay attention to whatever metrics are being presented to you or highlighted as a demonstration. If all the SEO firm speaks about is rankings and doesn’t steer the discussion toward real sales and conversions, chances are they aren’t thinking about the broader picture.
Rankings and traffic are important SEO success metrics, but increasing dialogues (aka sales and/or leads) should be your main aim. Again, client confidentiality may be a problem in being able to view real sales statistics for a customer, but at the very least, they should be able to reveal a percentage increase.
Consider options other than SEO
Companies that prioritize real sales and conversions as a major performance indicator are more likely to have conversion optimization expertise. Conversion optimization is the practice of continuously enhancing the website itself to generate the maximum potential sales or leads from that traffic after your site is getting healthy traffic. It’s an essential component of any sophisticated SEO campaign, so be sure the business you hire has a good understanding of and track record for increasing sales percentages tied to incoming site traffic. More information may be found in the article, 11 ways to improve your conversion rate.
Within a SEO campaign, conversion rate optimization often comprises ab testing of headlines, AB testing of button wording, AB testing of colors/element placement, and testing of landing pages. There are several conversion rate optimization programs accessible, such as Google Optimize (a fantastic free cro/ab testing tool).