How to Catch a Venture Capitalist’s Eye in 2023

Venture capitalists bet on people and ideas that they think will make the world a better place. They invest in these individuals and ideas. However, with the increasing competition for funding, catching the eye of a venture capitalist has become a daunting task for entrepreneurs.

Today, the challenge is even greater. So how do you get venture capitalists’ attention?

This article has compiled five surefire tips to help you stand out from the crowd. These tips will increase your chances of securing the funding you need to take your business to the next level.

1. Demonstrate Resilience and Determination

Running a successful business is not a day’s task. There will be many obstacles, and only a few survive. So, venture capitalists are looking for entrepreneurs with the grit and determination to persevere.

To catch venture capitalists’ attention in 2023, founders must showcase their robustness, strategic thinking, and resilience. They must demonstrate that they can weather the storms that will come their way and have what it takes to succeed in the long term.

One example of a successful founder who demonstrated resilience and determination is Sara Blakely, the founder of Spanx. Blakely sold fax machines for seven years and was rejected almost every day. She would get hung up on, and her business card ripped up in front of her. “It’s a life training program,” she said. She also learned “how to get a yes.”

2. Solve Real Problems and Build Painkillers

Successful startups solve real problems customers care about. What do we mean by “real problems?” Essentially, these are issues that people face daily – whether in their personal or professional lives – and have yet to be adequately addressed by existing solutions. 

For example, cataracts strike Indians about ten years earlier than in Western countries, and the average age of onset is between 50 and 60. With its chain of over 97 eye hospitals, one chain of clinics addressed this real problem by providing affordable eye care. 

So it’s unsurprising that they’ve attracted many venture capitalists’ investments and have continued to do so over the years. These clinics offer people, who mostly live in small towns and villages, access to affordable eye care. 

3. Leverage Technology 

Technology has become crucial in attracting venture capitalists in the digital age. Startups that leverage technology to solve real problems and improve people’s lives have a higher chance of attracting funding. 

For example, fintech companies that use artificial intelligence to provide personalized financial advice or healthcare startups that use telemedicine to make healthcare accessible to remote areas are more likely to pique the interest of venture capitalists.  

4. Build a Strong Team 

A startup’s success is not just dependent on its idea but also the team behind it. Venture capitalists look for businesses with diverse skill sets, experience in the industry, and a shared vision for the company’s future. 

Building a team that complements each other’s strengths and weaknesses and can work together towards a common goal is essential. 

By showcasing a solid team, startups can demonstrate to venture capitalists that they have the potential to execute their idea successfully. 


Catching a venture capitalist’s eye in 2023 requires a combination of factors. Startups need to solve real problems, leverage technology, and build an effective team to increase their chances of securing funding. 

With these four surefire tips, entrepreneurs can position themselves for success and attract venture capitalists. When startups devote themselves to their vision and find the right investors, they can realize their dreams.