There are tons of businesses fighting for the top spot in consumers’ minds. As a new business, it can be hard to know where to begin. You want to get your name out there, after all, but there are already so many businesses appealing to consumers that you need to target.
Luckily, it can be done – it just takes a good amount of effort, research, and some help from the experts. To give your new business the boost it needs, here’s how to get its name out there.
Paid Search Advertising
Paid search advertising is when you pay a search engine – for example, Google – to show your ads. It is an excellent way of gaining attention from consumers, as there are over five billion search engine searches every day. The most common type is PPC (pay per click), where you pay the search engine every time a person clicks on your ad.
To streamline this marketing technique, you might want to consider excluding spammy websites from clicking on your ads. Check out a Bing spam list to reduce the number of spammy clicks so that those who click on them are more likely to be worthwhile consumers.
Attend and Host Events
Showing your face at events is an excellent way of getting your business’s name out there. You might even find other businesses to connect and partner with, too, especially if you have a well-thought-out pitch! After attending a number of these networking and business events, you could also host your own. Make it an event to remember by handing out promotional gifts at the end.
A Social Media Presence
A business that isn’t on social media isn’t making the most of the online marketing game. The top sites (Facebook, Instagram, etc.) host millions of users every day, and that is an opportunity for you to reach out to them.
Create a strong online presence to find, communicate, and build relationships with your audience. It will help secure a name for yourself. Plus, when you run a social media account, you have control over your brand’s image.
Search Engine Optimization
SEO is a marketing strategy that helps you rank higher on search engines. It means that if a person searches for your service, you are more likely to appear at the top. It is handy for getting your name out there because most search engine users click on one of the first links available. The further down the list you are, the less likely a person will click on it!
Some helpful practices for good SEO include keyword research, link building, and optimizing your website for mobile.
Lots (and Lots) of Networking
Networking is essential for all businesses, but it’s crucial for new companies that need to make their mark. You can network at events, during your day-to-day life, and even online. Connect with the right people, and your business has a better chance to soar.
Giveaways are the perfect way to gain attention in the early days of a company’s life. People might be skeptical about spending money on a brand-new business that they haven’t heard about before, but they won’t mind entering a giveaway! It will give your business the chance to circulate; plus, the winners might leave positive reviews for your products/services. It’s a win for everyone.
Dare to Be Different
If you are a business that most people have seen time and time again, it will be a little more challenging to make yourself known far and wide. If you wish to get your name out there, you need to dare to be a little different. That might include a unique marketing strategy or an interesting product. Make sure that there’s something about your business that is unique. It will help secure your business’s name, logo, and purpose in consumers’ minds.
While online marketing is a great way to get your name out there, especially in the early days, you should also get on board with local advertising. Marketing techniques like leaflets, local press, and local events are a great way to get the local public interested and aware of your brand. Doing this is even more important if you are a local business selling to local customers.
Tell a Story
People connect with stories. A catchy name or an interesting image might pique their interest, but a story will stay with them. That is why, as a business, you need to tell stories. Tell stories on your social media accounts, at events, and on your website. It will inspire people and help them remember you!
Build Positive Reviews
People trust businesses that already have a stream of good reviews. That is bad news for new businesses, as you can’t have multiple positive reviews under your belt until you have several customers! What you can do, though, is provide incentives for your first customers to leave reviews. Provide a discount if they leave a review, for example. The more they build, the more consumers will trust (and remember) your business.
Provide an Excellent Experience
Marketing strategies are essential for getting a business’s name out there. What shouldn’t be forgotten, though, is providing an excellent experience to every customer. Whether you’re selling a beauty product or providing a web-building service, you need to look after every one of your customers like they are the only ones.
Focus on a quality product, a positive approach, and unbeatable customer service, and you will stick in the minds of your customers – for the right reasons. In turn, you will benefit from positive word of mouth.