How Iggy Azalea built an eight-figure empire off the back of Fancy


Iggy Azalea made chart history in 2014 with her global hit Fancy, but the Aussie rapper’s music career quickly declined following a string of social media scandals and failed albums.

But despite her rapid rise and fall, the 32-year-old has built a staggering eight-figure empire for herself and recently boasted she ‘never has to work another day’ in her life.

From music royalties and touring to endorsement deals, savvy real estate investments and a lucrative move into OnlyFans, the Australian hip-hop star now has an eye-watering net worth.

Iggy Azalea (pictured) has continued to rake in millions of dollars in recent years despite her diminishing power on the music charts

Iggy Azalea (pictured) has continued to rake in millions of dollars in recent years despite her diminishing power on the music charts 

Unlike many other commercial artists, Iggy was smart enough to retain ownership of all her master recordings and publishing catalogue.

She finally sold the rights last November to Domain Capital for an eight-figure sum, Billboard magazine reported. 

This included her signature hit Fancy, along with songs like Black Widow, Kream and her Ariana Grande collab Problem. 

After getting backlash from fans on social media for the sale, Iggy clapped back: ‘I sold a portion of my catalogue to who I wanted, for an amount that means I don’t have to work another day in my life.  

‘I love y’all down but the masters conversation is a little beyond most of your understanding of business.’

She added: ‘It means that a portion of songs I sold to a company who now owns them. In exchange, they paid me what they would have earned in my lifetime, upfront in one lump sum.’

The 32-year-old sold her entire music catalogue last year for an eight-figure payday. (Pictured: the cover of her 2014 debut studio album The New Classic)

The 32-year-old sold her entire music catalogue last year for an eight-figure payday. (Pictured: the cover of her 2014 debut studio album The New Classic)

Iggy made chart history in 2014 with Fancy (pictured), which topped the Billboard Hot 100 for seven weeks and sold more than nine million copies

Iggy made chart history in 2014 with Fancy (pictured), which topped the Billboard Hot 100 for seven weeks and sold more than nine million copies

Less than two months after the sale, the former hit-maker joined OnlyFans in a move that is set to earn her millions more.

Iggy is currently charging subscribers $25 per month, but users have to pay more via upselling to access sexier stuff.

If you tip the star $250, you get to become a ‘VIP’ for 12 months, which includes one free exclusive photo and some other unknown benefits.

According to Forbes, her OnlyFans post advertising her VIP subscription racked up almost USD$16,000 in tips in a week.

Iggy has refused to disclose her earnings on the platform, but realistic estimates put her as high as seven figures in the first month.

The former hitmaker recently joined OnlyFans in a lucrative move that's set to earn her millions

The former hitmaker recently joined OnlyFans in a lucrative move that’s set to earn her millions

Seasoned OnlyFans creator Mishel Karen analysed the stats on Iggy’s page, and told Daily Mail Australia the rapper would have easily cleared AU$500,000 off her subscriptions alone.

With VIP subs, tips, and pricey PPV messages factored in, Mishel believes that Iggy may take home several million dollars in her first month.

Earlier this week, she made a few cryptic references to her OnlyFans earnings on Twitter.

‘The last seven days have been insane, shaking, throwing up, jaw on the floor, life-changing. And I mean that in an entirely positive way,’ she tweeted.

‘Bet on yourself. I couldn’t be happier!’

Iggy has refused to disclose her earnings on OnlyFans, but realistic estimates put her as high as seven figures in the first month

Iggy has refused to disclose her earnings on OnlyFans, but realistic estimates put her as high as seven figures in the first month

Before selling her music catalogue and joining OnlyFans, Iggy was still raking in the big bucks from royalties, touring and endorsement deals.

She previously said she gets paid between USD$150,000 and $200,000 per show.

With close to 17 million followers on Instagram, the bombshell also takes home a pretty penny for spruiking brands like Fashion Nova and Lounge Underwear.

She also released her own perfume, selling direct to consumers via her website, and partnered with BH Cosmetics to launch her own limited-edition makeup range. 

Iggy has used her huge social media following to secure brand deals, which included her own makeup line with BH Cosmetics in 2021

Iggy has used her huge social media following to secure brand deals, which included her own makeup line with BH Cosmetics in 2021

The rapper released her own perfume, which she sold directly to her fans via her website

The rapper released her own perfume, which she sold directly to her fans via her website 

At the peak of her fame in the years that followed the release of Fancy, Iggy made sure to cash in on her popularity Down Under.

In 2015, she was paid about AUD$500,000 to front a Bonds underwear campaign.

The following year, she signed a mega-bucks deal to be a judge on The X Factor Australia with Adam Lambert and Guy Sebastian.

At about this time, she was rumoured to have been paid AUD$250,000 for a one-off corporate gig in Sydney for Google’s Australian employees.

The rapper previously confirmed she gets paid between USD$150k and $200k per live show

The rapper previously confirmed she gets paid between USD$150k and $200k per live show

Last year, Iggy successfully flipped her Los Angeles mansion, selling it for AU$8million and pocketing AU$750,000.

The rapper is now shifting her focus back to music and is recording a new album, which will be released under her own independent label. 

‘A year ago I was willing to walk away from music because I was tired of the negative energy it attracted,’ she announced last year.

‘But what I’ve learned is that even when I’m minding my business, y’all gonna be negative AND nosey. So if I can’t have peace, neither can you. I’m coming back. Cry about it.’

Iggy (pictured in New York City on April 10, 2012) has come a long way since she first hit the music scene as an up-and-coming rapper

Iggy (pictured in New York City on April 10, 2012) has come a long way since she first hit the music scene as an up-and-coming rapper

She has also earned millions in Australia thanks to her Bonds campaign, tenure as a judge on The X Factor, and lucrative private gigs

She has also earned millions in Australia thanks to her Bonds campaign, tenure as a judge on The X Factor, and lucrative private gigs 

Iggy made music history in 2014 with Fancy, which topped the Billboard Hot 100 for seven weeks and sold more than nine million copies. 

In 2017, Billboard crowned it the biggest hit by a female rapper in history, beating out Nicki Minaj and Missy Elliott. 

While she was never able to replicate the success of Fancy, Iggy has notched up a number of gold and platinum-certified hits since, including Black Widow, Kream, Team, Sally Walker, and Beg for It.

Iggy grew up in a run-down house in Mullumbimby, NSW, with her artist parents (pictured)

Iggy grew up in a run-down house in Mullumbimby, NSW, with her artist parents (pictured)

She left Australia when she was just 16 years old and moved to the U.S. to pursue her dream of becoming a famous rapper. (She is pictured as a child with her mother)

She left Australia when she was just 16 years old and moved to the U.S. to pursue her dream of becoming a famous rapper. (She is pictured as a child with her mother)

At the height of her fame, she became one of the most in-demand artists to collaborate with, and ended up working with A-list names like Ariana Grande, Britney Spears, Jennifer Lopez, Tyga, and Demi Lovato.

Iggy came from humble beginnings, growing up in Mullumbimby, NSW, a town with a population of just 3,000 people.

She was born with the name Amethyst Amelia Kelly, and grew up in a run-down mudbrick home with her artist parents.

Last year, Iggy successfully flipped her lavish Los Angeles home, selling it for AU$8million and pocketing AU$750,000

Last year, Iggy successfully flipped her lavish Los Angeles home, selling it for AU$8million and pocketing AU$750,000

She had purchased the California home for $7.15million, just one year before selling it

She had purchased the California home for $7.15million, just one year before selling it

The Black Widow singer has previously revealed how her bathroom was in an outhouse and she used to ‘run so fast’ back to the house at night because she thought a witch lived in the garden.

She left Australia when she was just 16 years old and moved to Miami to pursue her dream of becoming a famous rapper.

Back in the early ’90s, she fantasised about escaping Mullumbimby for the bright lights of Hollywood.

She got her big break after signing with T.I.’s label and released a string of minor hip-hop hits before hitting the big time with Fancy in 2014.

Iggy worked with A-list stars at the height of her fame, including Britney Spears, Jennifer Lopez and Ariana Grande (right)

Iggy worked with A-list stars at the height of her fame, including Britney Spears, Jennifer Lopez and Ariana Grande (right)



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