The mother-of-two, 34, told MailOnline she’s relieved that her career now as a Loose Women panellist and fashion brand owner focusses less on her appearance and she doesn’t have to put as much ‘pressure’ on herself.
In an exclusive interview to celebrate the success of her growing business F W Bridge, Frankie admits she is ‘enjoying the big shift’, which has seen her make decisions on her own for the first time, instead of being largely controlled by management as she was during her music career.
Being able to handpick the models that star in her clothing campaigns has shown Frankie, who is an advocate for mental health, that while everyone has their ‘body hangups’, it’s important to grow to love them, a process she’s been working through her entire professional life.
Frankie Bridge is ‘still working on’ her body confidence following years of being scrutinised for her looks as she starred in girlband The Saturdays
The mother-of-two told MailOnline she’s relieved that her career now as a Loose Women panellist and fashion brand owner focusses less on her appearance
Speaking about body positivity, Frankie said: ‘It is something I am still always working on.
‘As I have got a bit older and my career has changed, I have realised the onus isn’t completely on what I look like all the time.
‘Being in a girl band I often felt like that and as women we put so much pressure on ourselves but with the way that the world is moving and with social media, people are trying to be more honest with how they feel and show different body types, it is so nice to see.
‘Getting to choose models and choose women that are different shapes and sizes, it made me realise that everyone comes with their own confidence.
‘Yes, we all have our hangups but actually people don’t really notice them in the same way you do and I am getting used to that and clothes help with that massively.’
Frankie admits she is ‘enjoying the big shift’ in running her own fashion brand, which has seen her make decisions on her own for the first time, instead of being controlled by management
Frankie found fame aged 13 when she starred in group S Club Juniors alongside Rochelle Humes, 33, who later became her bandmate in The Saturdays with Una Healy, 41, Mollie King, 35, and Vanessa White, 33.
She shares two children Parker, nine, and Carter, seven, with former England footballer Wayne Bridge, 42, who last week threw a massive party to celebrate Frankie’s 34th birthday at their home in Surrey, where the star says she was still dancing in her PJs at 4am.
Adding to their brood isn’t on the cards for Frankie, who says she is ‘done’ when it comes to having anymore children while her Loose Women co-star Stacey Solomon is currently expecting her fifth baby.
She said: ‘I am done definitely for now. There was a while where I toyed with a third child but that ship has sailed for me. They are at such a fun age and we can do so much with them.
‘I think that feeling will always be there because as women we’re aware that the option will suddenly not be there anymore but I enjoy them.
‘My life is hectic trying to fit the boys’ schedule with mine… figuring it out every week is a lot and to throw another one in the mix… I would be like “what have I done?”‘
Frankie found fame aged 13 when she starred in group S Club Juniors alongside Rochelle Humes, who later became her bandmate in The Saturdays with Una Healy, Mollie King and Vanessa White (pictured in 2010)
The star, who shares sons Parker and Carter with husband Wayne Bridge, says she is ‘done’ when it comes to having anymore children after she ‘toyed’ for a while about having a third
Frankie became a Loose Woman in 2021 after initially turning down the job over her belief that she didn’t have enough to offer the panel.
But it’s her appearances on the ITV show that have helped to improve Frankie’s confidence and her connection with the public, who up until now may not have known her away from the glamorous pop star performing in The Saturdays.
She said: ‘I feel like the public are finally getting to know me because when you’re in a band it’s not really what you’re there for. You’re there to make people smile and to have a good time but I also think the world has changed.
‘People do want to hear women’s opinions and you can’t be on stage anymore and sing, look pretty, and no one want to know what you’re thinking. I am enjoying it.
‘It is nerve-racking and I was more nervous at the start but now I have relaxed a bit… then a subject will come up and I’ll think “I don’t know how that’s going to go down” but I’m also not someone with really big, far left, random opinions… I like to think I am like most of the women sat at home.’
Frankie became a Loose Woman in 2021 after initially turning down the job over her belief that she didn’t have enough to offer the panel but now she says her appearances have helped her connect to the public
The downside is being judged for your opinions and Frankie has often faced the full force of Twitter trolls, leading her to delete the app from her phone.
She added: ‘I don’t have Twitter on my phone anymore. Someone on my team has it on theirs because that’s where people really go in hard on anyone from Loose Women.
‘I try not to look at it but every so often I do and I think it’s such a small percentage of people that watch the show but I thought “I don’t know why I’m doing this to myself” so I removed it from my mobile.’
Frankie joined fellow Loose Women star Denise Welch at her son Matthew Healy’s gig last week as his band The 1975 performed at the O2.
It was the night that saw Denise pose alongside megastar Taylor Swift, who surprised the London crowd by joining Matt to perform their track Anti Hero.
The downside of starring on the ITV show is being judged for your opinions and Frankie has often faced the full force of Twitter trolls, leading her to delete the app from her phone
And Frankie admits the electric atmosphere made her yearn for her performing days and says she could one day be persuaded to reunite with The Saturdays.
She said: ‘I went to watch The 1975 last week and just being in an arena… it isn’t something I miss on a regular basis but being in an arena, watching a band and seeing the crowd dance and sing along, the screaming… I was like “ah I miss that feeling” and I would love to have that again one day.
‘When you’re in it you don’t realise what you have. Although I loved it, you don’t really realise.
‘I would love to do it again one day but it’s not on the cards. I couldn’t imagine being up there and dancing around but when I watch a live show… I don’t think that feeling ever leaves you of having a real buzz from it.’
Last year, Frankie launched her own fashion brand F W Bridge, which is predominantly womenswear but they also stock menswear and children’s clothing.
Frankie admits she would like to reunite with The Saturdays one day after watching The 1975 perform at the O2 last week and missing the electric atmosphere of playing an arena
The singer said it was a ‘dream come true’ to setup a business that is entirely hers following years of collaborations and endorsements with other companies.
F W Bridge can be found in Tesco’s F&F Clothing section and is available online at retailer Next and Frankie, who’s involved in the creative process from start to finish, says the pieces are perfect for working mums and are stylish at an affordable price.
She said: ‘I’ve had a certain career for so long and I’m lucky I have been able to try so many different things… having something of my own is still taking some getting used to.
‘I’m asking people for things when I’m used to being the one people ask. It is weird being that person like “hi, would you like me to send you some samples?” it’s a big shift but I’m enjoying it.
‘To be able to have my brand somewhere as accessible as Tesco and Next is exactly where I want it to be.
‘It goes up to size 22, the price point is good, it’s affordable… I love it, I’m excited by it and I love that I get to do the process from start to finish, which is something I don’t usually get to do.’
Frankie’s pieces have been worn by Pussycat Doll Ashley Roberts, TV presenter Emily Atack, and she even has an admirer in US actress Jessica Alba
Frankie has taken on many different roles throughout her career so far, girlband member, model, TV presenter, panellist, and now for the first time in her life she’s a business owner.
She admits the transition has been a ‘massive learning curve’ but she’s taking great pleasure in being able to make her own decisions.
‘The first line came out in June 2022 so we haven’t been around for long and already in those first few months I learned so much,’ Frankie explained.
‘It’s mainly women who are part of the team and I built the team, I do the shoots, I come up with the ideas, we have the social, which when we first teamed up with Tesco that didn’t have to be done but we took it upon ourselves to do that because I feel it’s a really important part of the business.
‘I choose the models, work with the manufacturer, they do the sourcing of the fabrics. I am part of it from start to finish. Being in a girl band you’re told what to do so it’s been great to say ‘I did that.’
Her pieces have been worn by Pussycat Doll Ashley Roberts, TV presenter Emily Atack, and she even has an admirer in US actress Jessica Alba, who reposted some of Frankie’s collection to her 20million Instagram followers.
It’s no surprise that Tesco can’t wait to see what Frankie will do next, with Jan Marchant, Managing Director of Home and Clothing at Tesco saying, ‘We are thrilled with the positive reaction we’ve received since the launch of F W Bridge.
‘The partnership with Frankie has helped us to reach an audience who may not have considered F&F Clothing before. We know through customer sentiment and comments on our social media that our customers love the collection and Frankie’s social media following has helped us grow our own social following and we get great engagement whenever we post about the range.
‘We can’t wait to share more F W Bridge styles this year.’
- FW Bridge is available now and stocked exclusively at F&F and next.co.uk