There’s a huge amount of interest in the. The automaker currently has for its upcoming electric full-size pickup, and according to new data published Tuesday, the vast majority are from folks who are new to EVs.
Ford recently sent a survey to its F-150 Lightning reservation holders and found that 79% are first-time EV buyers. On top of that, more than half of those surveyed said the F-150 Lightning will be their first foray into the Ford brand.
The Ford F-150 is America’s best-selling vehicle, so launching an electric version makes a ton of sense from a name and brand recognition standpoint. The F-150 Lightning will come to market with some impressive specs, including an estimated 300 miles of range and 10,000 pounds of towing capability. Plus, with prices starting around $40,000 — not including any tax incentives — the F-150 Lightning is relatively affordable, all things considered.
Of course, when the F-150 Lightning goes on sale next year, it’ll face stiff competition from a. The is slowly starting to hit the road and Chevrolet is planning to show its at January’s CES.
The F-150 Lightning is expected to arrive at Ford dealers in spring 2022.