Apple’s new App Tracking Transparency (or ATT for short), a part of the iOS 14.5 update, is a groundbreaking change in Apple policy. As many as 90% of iPhone users have already chosen to disallow apps from collecting and storing their data. Social media platforms like Facebook, Twitter, and TikTok generate more than 150 billion dollars of revenue from advertising each year. The challenge for digital marketers and platforms on which they rely is to keep AI/ML technologies at play in the digital marketing space.
Elay Romanov
Entrepreneur. Machine learning enthusiast
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