Best Amazon Black Friday deals right now: Prices slashed on Roku streamers, Fire TVs, Sony headphones and more

This story is part of Holiday Gift Guide 2021, our list of ideas, by topic, by recipient and by price, to help you discover the perfect gift.

Like many other retailers such as Walmart, Target, and Best Buy, Amazon is wasting no time getting a jump on the holiday savings. You can see the full list of ongoing deals here, but to save you the hassle of sorting through page after page of sales (some less-than-impressive), we’ve pulled the best deals we could find. Here are the top deals happening at Amazon right now.

Some early Amazon deals, including big price cuts on Kindle readers, Fire tablets and Echo speakers, have already come and gone. But if Amazon follows the same pattern as last year, expect it to outline its Black Friday plans — including some specific Amazon device price cuts — around the middle of November. (Its big press release hit on Monday, Nov. 16 last year.)

Because Amazon is constantly changing its Black Friday deals, you can expect this page to update quite often. Check back here for the most current info on the best deals available.

Sarah Tew/CNET

This simple streaming stick can bring you all of your favorite shows and movies in stunning 4K HDR resolution. This new, 2021 model debuted at $50 and is already down to $29. 

Read our Streaming Stick 4K review.


David Carnoy/CNET

Want some of the best-sounding noise-canceling headphones we’ve heard this year — or ever, for that matter? Sorry, Apple: These Sonys take the prize. And they’re currently available at the best price of the year.

Amazon/Screenshot by CNET



The Omni series is the high-end of a brand new line of TVs made by Amazon directly. Taking the Alexa voice remote one step further, the Omni series features a microphone built directly into the TV so easy browsing using only the sound of your voice, so you’ll finally be able to stop worrying about losing track of your remote. Released only earlier this year, this is the first time we’ve seen these TVs drop in price at all.


This 4K UHD smart television comes pre-loaded with Fire TV, which gives you instant access to your favorite shows and movies through your favorite streaming service apps. The Alexa remote has a built-in microphone so you can browse easily using only the sound of your voice.

David Carnoy/CNET

These minimalist bluetooth headphones are a great mid-range choice for everyday use. The boast 30 hours of battery life and are compatible with virtual assistants like Siri and Google Assistant.


This Samsung A650 soundbar includes a built-in center speaker and a wireless subwoofer for a more immersive experience. Programmed to optimize your listening experience, the soundbar will adapt to whatever video content you’re watching to give you the highest quality sound.


With its 10 days of battery life and waterproof design, this sleek wellness tracker features 24/7 monitoring to track your heartrate, sleep patterns, and estimated calories burned. This sale also includes a free year of Fitbit Premium, which offers more detailed insights on your fitness progress and personalized step-by-step programs for even greater improvement. 


This DIY cutting machine is great deal for the arts-and-crafts crowd. Capable of cutting over 100 different materials, including vinyl, faux leather, and poster board, it can be used to make custom stickers, apparel, cards, and more. Just upload your design to Circuit’s free design software design space and start creating.


When you’re coming home after a long day at the office, the last thing you want to do is tidy up. So let the Roomba j7 do the work for you. You can active this Wi-Fi connected robot vacuum with just your phone, even when you’re away.

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