Best AirPods deals before Black Friday: New AirPods Pro hit $190, $89 AirPods 2 coming soon

This story is part of Holiday Gift Guide 2021, our list of ideas, by topic, by recipient and by price, to help you discover the perfect gift.

AirPods are once again at the top of a lot of holiday wishlists, but the landscape for Apple headphones has changed drastically over the past few weeks, as we approach Black Friday. Here’s what’s new and notable in the world of AirPods.

  • The AirPods 3 were released in October (alongside new MacBook Pros). The new $200 true-wireless headphones include a case that’s compatible with MagSafe and wireless charging, and they offer better sound quality than the older AirPods 2, which remain in the line for a suggested price of $129.
  • The AirPods Pro ($249 list, often on sale for $190 or less) are still around, but they now include that same MagSafe-compatible case. The Pro models offer full noise isolation (via ear tips) and active noise cancellation, neither of which are available in the standard AirPods models.
  • The Beats Fit Pro were unveiled just a few days after the AirPods 3 were released. Like the AirPods Pro, the $200 Fit Pro offer an isolating design, active noise cancellation and water resistance. But they also add a stabilizing fin built into the design, making them better for active use for some.
  • The AirPods Max, Apple’s high-end full-size headphones that were released late in 2020, are still in the line, but are often on sale at closer to $449, versus the official Apple Store price of $549.

Long story short, Apple now has three true wireless headphones competing in the $180 to $200 range, plus an older entry-level AirPods model that will be selling for as low as $89 ahead of Black Friday. Except for those baseline AirPods, all of the other ones listed above are compatible with Apple’s new spatial audio features, but none of them will deliver the maximum quality of Apple’s upcoming lossless audio format, which is too rich for the current Bluetooth wireless standard to handle. 

AirPods pricing 2021

Model Apple Store price Best price right now Best all-time price
AirPods 2 $129 $119 $89*
AirPods Pro 2021 $249 $179 $169
AirPods 3 $179 $175 $175
Beats Fit Pro $199 $199 $199
AirPods Max $549 $479 $449

We update this story frequently to reflect current pricing. 

In 2020, the entry-level AirPods hit $99 during Black Friday sales at Walmart. This year, Walmart is raising the bar and promising they’ll hit $89 starting Nov. 10. In the meantime, they’re selling for around $120.

Read our AirPods review.


David Carnoy/CNET

The newest 2021 AirPods deliver better sound quality than their predecessors while maintaining an open design. Because they’re brand new, we haven’t seen any serious discounts yet. Read our AirPods 3 review. 

Sarah Tew/CNET

Apple’s AirPods Pro were briefly as low as $169 at Walmart and $170 at Amazon for Black Friday 2020. More recently, the wireless headphones have been ping-ponging between $180 and $200. Right now, the new model — with the MagSafe case — is available for $190 at Amazon. The bottom line: The closer you can find these to $190 (or less), the better.

Read our AirPods Pro review.


David Carnoy/CNET

The newest Beats headphones aren’t AirPods, but — except for lacking a case with wireless charging — they pretty much pack most of features found on the AirPods Pro into a sportier design, available in multiple color options. You should definitely check these out before buying the AirPods 3 or AirPods Pro at nearly the same price. Read our Beats Fit Pro review. 

David Carnoy/CNET

Apple’s first full-size headphones are chock-full of high-end features like noise cancellation, spatial audio and easy integration with Apple devices. Yes, paying about the same as you would for a PS5 may sound crazy, but here’s the crazier thing: They’re actually kinda worth it, so long as you don’t feel burned by their lack of support for full lossless audio. Summer 2021 saw the Max discounted as low as $449. More recently, they’ve been hovering around $480.

Read our AirPods Max review.


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