Bella Hadid put her incredible figure on full display in a new Valentine’s Day ad campaign for Victoria’s Secret that was unveiled on Thursday.
The 26-year-old modeling superstar beamed ear-to-ear in a new photo shared to Instagram by the lingerie brand.
She was decked out in a lovely pink lace lingerie ensemble that perfectly suited the holiday theme, which she teased on social media earlier in the week.
The Victoria’s Secret campaign also featured several other high-profile models, including Barbara Palvin and Taylor Hill.Â

Pretty in pink: Bella Hadid, 26, looked glamorous in pink lace lingerie for Victoria’s Secret’s new Valentine’s Day campaign, which the brand shared to social media on Thursday
Bella was dressed in revealing hot pink lingerie, which was a far cry from the edgy all-black look she debuted over the weekend for a new Marc Jacobs campaign.
She stayed on the holiday theme by resting her lithe figure against a massive red cutout structure in the shape of a heart.Â
Bella had on a prominent pink bra, which she paired with lacy pink panties and matching hot pink suspenders that covered her trim tummy.
They were attached to sheer stockings in a slightly paler shade of pink.


Stunner: Bella was dressed in revealing hot pink lingerie, which was a far cry from the edgy all-black look she debuted over the weekend for a new Marc Jacobs campaign. She stayed on the holiday theme by resting her lithe figure against a massive red cutout structure in the shape of a heartÂ

Coming soon:Â Bella hinted at the Victoria’s Secret campaign on Monday when she posed multiple behind-the-scenes videos of her photoshootÂ
The younger sister of Gigi Hadid added a touch of glamour to her skimpy look with a set of pink satin gloves that reached up past her elbows.
Her brunette locks were styled straight and cascaded elegantly down her shoulders while framing her impeccably made-up face and pink chandelier-style earrings.Â
Bella hinted at the Victoria’s Secret campaign on Monday when she posed multiple behind-the-scenes videos of her photoshoot.
Barbara Palvin was also featured in the Valentine’s Day–themed campaign in multiple red and pink lingerie sets.
The Hungarian-born beauty showed off a sultry look in one photo as she reclined in a seashell-shaped red chair.

Taking a load off: Barbara Palvin was also featured in the Valentine’s Day–themed campaign in multiple red and pink lingerie sets. The Hungarian-born beauty showed off a sultry look in one photo as she reclined in a seashell-shaped red chair

Playful:Â Barbara changed things up in another photo showing her in a sheer pink bra and suspenders against a hot pink curtain while she held strands of heart-shaped balloons

Beaming: The model revealed her winning smile in another photo showing her staring at the camera while she pulled up her sheer black lace skirt to reveal her thigh. She contrasted it with bustier-style sheer pink top decorated with ice cream cone and rose designs
She matched the chair with her lacy red teddy, which had several cutouts showcasing her trim figure and delicate rose-shaped embroidery.
She wore crimson pointy-toed heels with tall socks and wore her long brunette hair decorated with roses.
Barbara changed things up in another photo showing her in a sheer pink bra and suspenders against a hot pink curtain while she held strands of heart-shaped balloons.
The model, who is dating Dylan Sprouse, revealed her winning smile in another photo showing her staring at the camera while she pulled up her sheer black lace skirt to reveal her thigh. She contrasted it with bustier-style sheer pink top decorated with ice cream cone and rose designs.
Taylor Hill left little to the imagination in an extremely high-cut pink ruffled teddy with a triangular sheer panel over her taut tummy.

Plenty of skin: Taylor Hill left little to the imagination in an extremely high-cut pink ruffled teddy with a triangular sheer panel over her taut tummy

Red hot:Â She was slightly more modest in an images showing her in another V-shaped red lace bodysuit, which she wore with a red vinyl coat that was draped down around her arms

Looking cool: She wore matching red sunglasses in another photo

Three’s company: The former Victoria’s Secret Angel — who is back with the brand following its short-lived attempt at rebranding to focus on a more realistic, diverse set of models — showed off another scarlet bodysuit that she paired with fishnet stockings in a group photo that also featured the models Paloma Elsesser and Adut Akech
She was slightly more modest in an images showing her in another V-shaped red lace bodysuit, which she wore with a red vinyl coat that was draped down around her arms.
The former Victoria’s Secret Angel — who is back with the brand following its short-lived attempt at rebranding to focus on a more realistic, diverse set of models — showed off another scarlet bodysuit that she paired with fishnet stockings in a group photo that also featured the models Paloma Elsesser and Adut Akech.
The brand appears to be pushing more overtly sexy lingerie after many women opted to focus on simpler items — or to go bra-free all together — at the height of the still-ongoing coronavirus pandemic.
A spokesperson for Victoria’s Secret claimed to The Sun that women were increasingly looking for more revealing lingerie now that they were getting back to more public activities.
‘As consumers are increasingly returning to work and social activities, it’s not surprising they are turning toward more wired and structured bras,’ they said. ‘We are thrilled consumers are increasingly looking to these options.’
Paloma wore a black crop top covered in hearts with matching panties and black patent leather heels.Â
Adut stood out in a black bra with a sheer black skirt covering her midriff, along with thigh-high black stockings.Â
She showed off a winning smile while posing between two large balloons in a sheer red halter bra with suspenders and fishnets.

Glowing: Adut showed off a winning smile while posing between two large balloons in a sheer red halter bra with suspenders and fishnets


Mix and match: Imaan Hammam looked glamorous with her voluminous curls as she highlighted two different looks. She gazed into the camera with her arms behind her back while wearing a sheer pink top decorated with hearts and flowers, while a second photo included a violet lace bra, matching panties and suspenders and lacy gloves reaching up to her elbows

Heart-shaped:Â Devyn Garcia flaunted her curves while resting inside of a large heart-shaped cutout structure with a red bra and matching lace panties and red stockings

Nearly nude:Â Candice Huffine rounded out the stunning displays with a particularly racy black teddy that appeared to have exposed cups, which she covered up with a black-gloved arm and a red heart
The Dutch model Imaan Hammam looked glamorous with her voluminous curls as she highlighted two different lingerie looks.
She gazed into the camera with her arms behind her back while wearing a sheer pink top decorated with embroidered hearts and flowers, while a second photo included a violet lace bra, matching panties and suspenders and lacy gloves reaching up to her elbows.
Devyn Garcia flaunted her curves while resting inside of a large heart-shaped cutout structure with a red bra and matching lace panties and red stockings.Â
Candice Huffine rounded out the stunning displays with a particularly racy black teddy that appeared to have exposed cups, which she covered up with a black-gloved arm and a red heart.