Amazon Small Business Days: Over 84,000 SME sellers received orders, 68% sellers from non-metros

Amazon had said in April this year that it has cumulatively digitised 2.5 million MSMEs in India since its India foray in 2013.

Ease of Doing Business for MSMEs: Amazon India, which has around 8 lakh sellers on its marketplace, on Sunday said over 84,000 small and medium sellers received orders during the three-day (July 2-4) Amazon Small Business Days sale event. The sale was hosted by Flipkart’s arch-rival to enable sellers to bounce back from Covid-related disruptions. Amazon said 68 per cent of these sellers were from non-metro cities while 7,500 sellers had received their highest single-day sale during the event – up by more than 2.8X from previous Small Business Days organised in December 2020. Moreover, the number of sellers who grossed over Rs 1 crore in sales increased 6X from December 2020 event. The top-selling products included food processors, organic honey, laptop tables, weighing scales, Bluetooth earphones, and more.

“We hosted Amazon Small Business Days and extended the event from a single day to three days to help generate more business for our sellers and help them bounce back. We are humbled by the customer response to the event as 84,000+ sellers, including 1700 small local offline shops, received at least one order during the event,” said Pranav Bhasin, Director, MSME & Selling Partner Experience, Amazon India in a statement.

Subscribe to Financial Express SME newsletter now: Your weekly dose of news, views, and updates from the world of micro, small, and medium enterprises

1,700 small local offline shops, under the Local Shops on Amazon programme, were based across 125 cities. Under the Amazon Launchpad programme, over 750 launchpad sellers received orders from customers while under the Amazon Karigar initiative, over 3,400 new products were added by Karigar sellers, and more than 100 Karigar sellers saw a growth of 2X and over 40 sellers saw a growth of 5X. Through its women seller programme — Amazon Saheli, 21 new Saheli sellers had launched 8,000 new products.

Amazon had said in April this year that it has cumulatively digitised 2.5 million MSMEs in India since its India foray in 2013 while its cumulative e-commerce exports by over 70,000 MSMEs via Amazon Global Selling stood at over $3 billion that helped churn out close to 1 million direct and indirect jobs in India, Amazon had said in April this year. The company had last year in January announced a $1 billion investment to digitise 10 million Indian MSMEs over the following five years.

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.

Source link


Gates’ charity considers governance changes in wake of divorce

The charitable foundation chaired by Bill Gates and Melinda French Gates is considering shaking up its governance in the wake of the billionaire...

More Secure Technology Can Backfire: Here’s How to Avoid Security Fatigue

Security fatigue is the emotional or intellectual exhaustion that comes from continually dealing with cybersecurity policies or tools. This desensitization experienced by employees,...

UK’s Johnson calls on G7 to vaccinate world by end of 2022

Article content LONDON — British Prime Minister Boris Johnson on Saturday called for leaders of the Group of Seven (G7) rich nations to...

Aaron Paul reprises Breaking Bad character Jesse Pinkman in teaser for PopCorners’ Super Bowl spot

Aaron Paul reprises his Breaking Bad character Jesse Pinkman in teaser...