Have you made the mistake of uploading your marketing video to a Content Management System such as Facebook or YouTube? If so, it is high time to re-evaluate your decision. We have seen an increase in the number of video hosting platforms over the past few years. People are staying at home longer and consuming content more than ever before.
You may believe that the video hosting platform has no impact. However, the reasons listed in this blog will compel you to think all over again. However, before digging into the reasons, let us first understand what a video hosting platform is.
What is Video Hosting?
Video hosting platforms are platforms that allow you to host your videos. You can use these platforms as a medium to upload, store, and distribute your videos. Consider it a more flexible way to get your videos in front of a wider audience. Some internet video hosting providers, though not all, give you the creative and uploading flexibility you want. Some even come with so many features that you will not want to go back to self-hosting.
Importance of a Video Hosting Platform
The need for video marketing has never been direr. Videos have grown in popularity as a type of content, especially since the YouTube platform was launched. With 61 percent of businesses using videos in their marketing efforts, the video marketing industry has grown.
This amount has only risen in recent years, with video advertising expenditure predicted to increase by 41.9 per cent by 2024. Consumers also want firms to produce more video content, with nine out of ten requesting that companies employ more video in their marketing efforts. Individuals can retain up to 95 per cent of the knowledge they learn from watching videos.
5 Key Reasons to Choose a Video Hosting Platform
Privacy & Security
When you use a typical Content Management System like WordPress to submit your films to your website, the video is likely to be simply downloadable. Most individuals will find visiting the website’s source code to retrieve the video’s mp4 download link a simple procedure.
In this circumstance, using a video hosting platform is your best choice for preventing your videos from being easily stolen. Passwords, encryption, and firewalls are among the security features offered by such platforms. Also, it’s advisable to opt for video hosting services that comprise DRM encryptions like Fairplay & Widevine DRM, video watermarking, and other means to prevent unsolicited downloading and screen capturing.
Ease of Use
The user interface of video hosting services is designed to be simple and easy to grasp. These platforms handle a lot of the complicated aspects of video uploading. You do not need to convert the file into various formats or sizes to make it compatible with different devices.
Multiple Device Support
Users can watch videos on devices that are compatible with most online video services. They can watch your content on smartphones, smart TVs, laptops, and tablets. The freedom to use different devices for this purpose increases the number of views and watchers of your content on all platforms.
High-quality Playback
Online video platforms offer high-quality html5 video player that can play any video content in high definition and fit the bandwidth of the viewer. It allows viewers to stream content without having to rely on an external video player, as they would have to in the past.
Customer Support
Almost all of your video marketing needs are met with video hosting platforms. Whether you want to store, organise, or distribute your video files, video hosting platforms can help.
The customer support system of the video hosting tool you are using is prompt in resolving all your issues and queries. It simplifies the entire video marketing process for you.
Conclusion
Video hosting platforms are indispensable for the success of your video marketing campaign. They provide you with the best chance at exposure through search engine rankings. They simplify the marketing process and provide a pleasant experience for your viewers.
VdoCipher is a video hosting service for online course providers that allows them to stream content on their site/app securely and seamlessly and offers the highest level of security against video piracy with multi-video security.