Banner ads are everywhere, and although they may seem unappealing to some of us, banners get more clicks than text links. That’s because banners show you products or services instantly and visually. So if your banners get more clicks than other banners on your website then you’re doing it right!
Below we’ve put together a list of 8 banner ad design tips to help you increase your banners’ click-rate.
Crisp Images
Use images that are clear and don’t have a lot going on in them. You want people to focus on the product, not the banners background or text. So if you’re using pictures of people, make sure they aren’t covering up the product. If you’re using clipart banners, make sure the image is large enough to be seen clearly. You also want banners that are colorful without being too busy.
Minimal Text
Use banners with very little text – especially if it’s your first time using banners on your website. The fewer words you have in the banner’s headline, the better chance of clicks you’ll have. So keep it simple and use one or two words in the banners’ headlines along with a few more words in the banners description. Again, these images should show up clearly against their background so there shouldn’t be any need for extensive text…The less clutter the better!
Placement Determines Clicks
It isn’t always what we write about our banners that get people to click them. It’s where we place banners on our pages too. Try placing banners at the top of your website, as opposed to banners placed at the bottom of a page near your contact information – banners placed near the top of a web page get more clicks…People will see banners as they scroll down a page and this is where higher placement will benefit you.
Try Different Placements
You have text links on your website so why not banners? Sometimes banners work better than text links because if they’re designed well, banners can direct attention directly where it needs to be. If you only have one banner on your website then try different placements. You want customers to know there are banners available without being too pushy with banners.
If banners are your primary source of advertising, then use the banners on every page of your website. If banners are a secondary way to advertise products or services, then try putting banners in a header/footer combination so they appear on each page without being too overwhelming…However you decide to do it, put banners all around your pages and your banners will be effective!
Keep Timing in Mind
There is such a thing as over using banners because there’s such thing as under using banners. When we’re talking about “over using” though, we’re talking about thoughtless use of banners that cause banner blindness (when people get tired of looking at them). So if you have multiple banners rotating throughout the page – that’s an example of over using banners.
Use banners sparingly and don’t rotate banners with other banners on your website because people will get tired of looking at banners…If you have one banner rotating, make sure it’s placed around the page strategically so it doesn’t look like you’re advertising all over the place! Staggering banners’ placement is a great way to generate clicks without causing banner blindness!
Be Creative
Strive for originality when designing your banners. Being unique with ads has always paid off in more ways than just clicks – being creative is good for business. If you do happen to create several banners that are similar or identical, keep track of them so you can rotate banners often to avoid banner blindness.
Always Keep an Eye on Your Stats
You can’t improve banners if you don’t have access to banners statistics. Be sure banners are being tracked so you know which positions banners are getting clicked on your website – this information is crucial to making banners work for you…If banners aren’t being tracked, run out and get banners installed ASAP!
Take Action NOW!
There’s no time like the present when it comes to advertising. Get banners up on your site now and watch your business grow!
Conclusion:
The banners advertisement you see above was written in the simplest way possible. The fewest words possible were used and they’re simple to read and understand. They give a good description and use banners keywords that will generate traffic, but not waste time on banners that don’t get clicks or work effectively. I hope this style of banner advertisement works for you!
Also Read, How digital marketing agencies help businesses get noticed