When do you look at the bitten apple – what comes to your mind? The market-giant “Apple”, right?
This is exactly the outcome of strong branding and corporate merchandise. Apart from Apple, many other brands have taken corporate merchandising marketing strategy very seriously.
Stats reveal, 80% of the audience becomes more interested in the brand after receiving the corporate merchandise. Well, we believe it is justified. Who doesn’t love receiving a brand’s or corporate gifts, including water bottles, diaries, or pens? Everyone does!
So do you wish to know 5 years why a brand should have a corporate merchandise strategy? Continue reading!
Less Investment, More Exposure:
When you give someone corporate merchandise, they use it on multiple occasions. If they are carrying your laptop bag on the street – they are bringing exposure. Either it’s a pen, diary, key chain, or anything else. The gift user is ultimately bringing more exposure to the company’s name, logo design, and slogan.
Looking in this way at the picture, corporate merchandise turns out to be a very cost-effective solution. In the long run, your brand becomes known to more people and to a bigger community.
Hence, corporate merchandise involves lesser investment and more exposure.
BIGGER Brand Recognition:
Who doesn’t want to stand out in the limelight? Every brand wants it, right?
Corporate merchandise is a smart way to build strong brand recognition. When your employees or the person your gifted corporate merchandise would carry and use it – they will be reminded about your brand. This builds a connection between the audience and the brand.
Also, the person using your corporate merchandise will be indirectly able to spread the word about your brand.
People generally question “Oh! This brand? Do you work there?”
Even if the person no longer continues to works; they will still be communicating about your brand.
Corporate Merchandise – 18 Months:
The usual shelf life of corporate merchandise is 18 months. This means, when you are distributing corporate merchandise, you are actually giving them a reason to remember you for 18 months. A few people might carry your gifted corporate merchandise for more than 18 months – so they remember for you almost 2 years or more than that.
If a user hands over the commodity to someone else, the other person begins to use and subordinately tell more people about your company. So it’s like a long chain that continues and turns out to be helpful for every brand.
Leaves a Good Impact:
A lot of people believe that companies that give corporate merchandise to their employees or customers are generally the big-scales ones.
This means corporate merchandise plays a crucial role in leaving a good impression about your brand or company. It will eventually help you in grabbing more target audiences and generate more revenue in the long run.
Moreover, corporate merchandise also offers you a helping hand in bringing loyal customers too. People turn around to the brand to which they have been connected in some way or at some time.
Summary:
When do you look at the bitten apple – what comes to your mind? The market-giant “Apple”, right?
This is exactly the outcome of strong branding and corporate merchandise. Apart from Apple, many other brands have taken corporate merchandising marketing strategy very seriously.
Stats reveal, 80% of the audience becomes more interested in the brand after receiving the corporate merchandise.
So do you wish to know 5 years why a brand should have a corporate merchandise strategy? Continue reading!
Less Investment, More Exposure:
When you give someone corporate merchandise, they use it on multiple occasions. If they are carrying your laptop bag on the street – they are bringing exposure
BIGGER Brand Recognition:
Corporate merchandise is a smart way to build strong brand recognition. When your employees or the person your gifted corporate merchandise would carry and use it – they will be reminded about your brand.
Corporate Merchandise – 18 Months:
The usual shelf life of corporate merchandise is 18 months. This means, when you are distributing corporate merchandise, you are actually giving them a reason to remember you for 18 months.
Leaves a Good Impact:
A lot of people believe that companies that give corporate merchandise to their employees or customers are generally the big-scales ones.
