When searching online, around 97% of consumers will look for a local business.

The vast majority of organizations have an online presence. In fact, 64% of small businesses have websites.

As such, you need to stand out amongst your competitors if you want your business to grow. With the help of a local SEO company, you can get an edge against other brands in your industry.

For five benefits of hiring a local SEO company, keep reading.

1. Local Experts Know the Area

One of the main benefits of local SEO companies is their knowledge of the area. This helps them optimize your SEO with local people in mind.

Different places have ranging customs, traditions, and demographics. Generic SEO can help your brand, but catering it to your local area will make it far more suitable. This includes things like the tastes of people in the area or the kind of things that are often searched for.

If you have a brick-and-mortar business, engaging with the local community is even more important. A local SEO company will be able to better cater to your area, improving visibility and building relationships.

2. Easier Consultation

With local SEO services, you can expect much better proximity. Working with a company that is located nearby will make it much easier to communicate. This is incredibly beneficial if you’re struggling to get in touch with your SEO team.

Any meetings are much easier to organize. You can create more precise goals and manage any changes with ease. They can also help you get listed on local online directories, which will make it much easier for people in your area to find your business.

3. Focused Attention

Global SEO companies can be effective but generally won’t focus on the individual needs of every client. Local SEO companies, however, will take more time to cater to each of their clients, making sure the service they receive is focused specifically on them.

Having a higher level of attention will help your business grow faster as your SEO company will provide the most efficient service available. The HOTH can provide local SEO in a range of cities across the US. Click here to learn more about their locations.

4. Social Media Strategies

There are many SEO tools available, and social media is one of the best. When done right, your social media presence can bring a huge amount of traffic to your website. One issue social media has is that it’s global, so generally doesn’t cater to local businesses.

Local SEO companies know your target market, and can therefore focus your social media to target the right audience. They also know what the best platforms are for your type of business.

5. Target Local Keywords

Keywords are the core of SEO, and they can change quite a lot depending on the area. Some places have their own slang terms that are quite specific, and only a local SEO company will know about these. Using these to your advantage will make your business stand out amongst other nearby competitors.

Larger SEO companies don’t have this advantage, so won’t be able to leverage it to help your brand. Implementing keywords into your SEO is one of the most crucial parts of your digital marketing strategy, so the better this is done, the more successful your strategy will be.

Using a Local SEO Company

Any SEO company can help your business grow, but a local SEO company will almost always be the most effective option. They know your area and can give you a more specialized service to meet your needs.

For more business articles check out some of our other blog posts.