Suppose you are a large company. You have multiple subscribers on social media platforms, and you understand that many of these people are your regular customers. They trust you and your brand. And you want to benefit more from that. You are looking for an additional revenue source. 

We have an idea for you – IPTV/OTT streaming service. In this article, we are going to talk about why it is a good idea. 

If interested, you can visit a website about OTT/IPTV streaming software.

#1 It will be easier for you to attract viewers.

As you already have many subscribers, you can first ask them about your OTT or IPTV business initiative and see what they think about it. People love sharing their opinions.

If they support the idea, you can be sure that you will have your viewers on the platform. It will be easier for you to start making revenue after the launch. 

You probably understand these people better. You know their needs and preferences. That’s why it can be simpler for you to start creating content for a new service as you know what their interests and common questions are. 

If you are going to use the platform for educational purposes, you will be able to strengthen your relationship with customers by sharing valuable information with them. 

#2 You can sell a service bundle. 

You can sell your products or services separately, but you can also provide customers with a discount in case they purchase all services. 

People will appreciate buying several products at a lower price. Even if they don’t use all of them, there are more chances that they would like to use a discount. Discounts usually perform well. 

For example, you are an Internet service provider. You can provide software and an IPTV/OTT service along with the Internet connection. So, people who regularly pay for the Internet can also appreciate an IPTV/OTT platform package. You can offer a discount if they purchase two services simultaneously instead of purchasing each separately.

#3 People will love the multi-platform capabilities.

Video streaming services are available on many devices – not only on smartphones and tablets but also on Smart TVs. It means a lot to them. For instance, they can use several devices to watch the same video. They can start viewing on a laptop and continue watching on a smartphone.

Also, they can visit your service wherever there is an Internet connection. It is necessary for viewing videos if you have created applications for multiple devices.

What is more, people don’t need to obtain additional devices to access a platform if they don’t have one. With applications, they can visit a service from any device. 

Conclusion

These are not all the reasons why IPTV/OTT is a perfect business opportunity, of course. There is a tendency among companies to create their IPTV/OTT services and use them as a brand media or simply an additional revenue source. They find it profitable due to the monetization capabilities the platform providers develop. 

And people like them due to their availability and convenience.